Health, physical attractiveness and intelligence are the obvious ones. We already know many genes that are associated with cancer and other illnesses, so screening for those and discarding embryos could already be done with today's technology. I suspect eye, hair and skin color aren't very difficult either. Seeing how popular skin bleaching products are I could see many parents paying money for lighter offspring. Intelligence is more difficult as you already said, but as we get better at reading the genetic code, that'll become possible as well. If this kind of genetic engineering became legal and socially accepted, there surely would be a lot of money for researching these kinds of things.
...But physical attractiveness has some serious variability, even within culture. I agree though, that some things like lighter skin in many parts of the world would be a likely big seller.
Right. Like genital mutilation, or foot binding, or neck-stretching...
Except that you could do it at a genetic level. People, like Pugs and Pomeranians, because that's how we do things. We'll create fashions and fuck around before we figure out the fine details.
"Oh Mandy is so lovely and pale, so thin and tall! What a pity she slobbers and can't breath very well."
Even worse, lets imagine...
Uganda bans "Gay genes"
Parts of the world now produce girls who are naturally born "pre-mutilated", or maybe you bypass that and just make them unable to experience sexual pleasure.
Maybe people would finally get their dream, and have a child who would stay a child for a very long time.
Then you have the people with a plan... the "best golfer" or "best football player" stuff, but now genetically loaded before conception. Todd Marinovich, but even more intense.
Just take all of the insane, controlling shit that people do, and now give them as much control (and as much fallibility) as you can imagine over our own genes.