Almost every large consumer facing company has a huge advertising budget.
And they have for a very good reason.
People are easily manipulated, and advertising is subconscious manipulation.
I abhor all ads, and I never get how Americans actually willingly watch TV with the constant garbage thats stuffed into your brain. (it's not nearly as bad in most of Europe)
But then again, our economic model is dependent on driving demand (aka on people continuing to buy stuff, always more stuff), so it all works out.
Just see advertising as the necessary grease in the economic engine that is endless consumption.
I'd say they have very large advertising budgets for a fairly bad reason: advertisers for the most part throw shit at the wall to see what sticks.
There's some science, but the advertising here is a perfect example that many people have no idea how to spend their ad money in a way that meaningfully engages some target audience.
I'd say they have very large advertising budgets for a fairly bad but different reason: they're making useless crap nobody needs, and so is everybody else, so the product will drown in the sea of useless crap and will never make any profit unless a massive amount of money is used to make it stand out from that sea of junk. Of course, everybody else is trying to do the same...
The way I see it, capitalism doesn't work when people behave rationally in self-interest, because if they did, they would buy a fraction of what they do. Advertising exists to persuade people to act irrationally in the interest of a company.
And they have for a very good reason.
People are easily manipulated, and advertising is subconscious manipulation.
I abhor all ads, and I never get how Americans actually willingly watch TV with the constant garbage thats stuffed into your brain. (it's not nearly as bad in most of Europe)
But then again, our economic model is dependent on driving demand (aka on people continuing to buy stuff, always more stuff), so it all works out.
Just see advertising as the necessary grease in the economic engine that is endless consumption.