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Check-Ins are Coupons. Game Mechanics are Bullshit. (500hats.typepad.com)
32 points by zpoley on April 10, 2010 | hide | past | favorite | 32 comments


Foursquare's game mechanics do get old, and they really haven't done much to change them since launch. I started playing Foursquare in March '09, was sick of the badges a month or two later, and haven't cared to check in much since.

Granted, I know plenty of people who still play Foursquare religiously, but I suspect they'll burn out on the gameplay too eventually. It's very hard to keep a game engaging over multiple years. I have nothing against Foursquare, I just hope they have some plans to mix things up.


Dude, I know it feels like you are writing is brilliant when you are high on coke, but believe me it is just a bunch of incomprehensible drivel.


nah, i stopped doing the coke in college.. believe me crawling on the carpet looking for crack is really no fun.

regardless, i appreciate that u despise me enough to waste time commenting on my "incomprehensible drivel".

i'll translate 4 u: "LBS services cost money to scale."

got it?

(i can type slower if that helps)


I doubt slower typing would help, but some capitals, consistent punctuation and less use of random colours and font resizing on your blog would go a long way towards making your point in an understandable way.

I'm sure that post has interesting content, but so do many others, and they make their points in a much more readable way: for instance, try looking at the essays on paulgraham.com. A pleasure to read, and think about.


Dave, you're right on.


Dave's writing usually rubs me the wrong way, but this piece makes a ton of sense. Facebook has shown that they can execute well as the market changes so I suspect they will try to buy something, but will not pay the valuations most VCs expect.


yeah, is this guy serious? Not that I have much room to criticize others on grammar, but I don't spell you as 'u' - I was almost expecting to see 'Sent from my iphone' at the bottom of the story.


sorry about the lack of spelling or grammer [sic].

i'm an acquired [dis-]taste...


Hi Dave,

Your comments on HN are clear, simply written, and to-the-point. When you defend your arguments here, you make perfect sense. I'm not sure why you write the way you do on your blog. Could it be that you're just looking for attention/linkbait?

Please, stop. You're famous enough in startup circles to be able to run on the strength of your ideas alone. I think people here are beginning to realize that - once we parse through your language we'll find some fantastic ideas. There are many more people who can't/won't get past the parsing (for instance, while I like your ideas, you're not in my feedreader). There's no reason not to write simply, and clearly, the way you write on HN now.

Right?


thanks for the kind words. (i think?)

but really... i'm not trying to write for fame & fortune, i'm just having fun. (ok, yeah i'm pretty sure it's also somewhat effective but honestly i do it as much for personal enjoyment as for public linkbaiting)

anyway, i appreciate the more straightforward way that folks like PG, Chris Dixon, and Fred Wilson write (all are among my favorites), but it just isn't quite my thing.

apologies if i end up seeming a bit off the wall.

maybe we can clear it up over a beer sometime.

cheers,


Well I never - there's a good man behind that personality, after all. =)

Alright, Dave, fair enough. I don't necessarily like the way you write, but I'm convinced enough to subscribe to you. Best of luck in your future writing.


why do you think ebay is going away? the only real threat to them I see is amazon, and ebay has some advantages to amazon.

It's pretty much the only place to go for parts that are hard to find. (for example, most of the places that claimed to have my x60s battery in fact did not. the ebay seller, thanks to the ebay reputation system, did. I usually go to ebay over unknown resellers on the 'net simply because if an ebay seller says they have part X, they usually do.)


i'm sure there will be room for auction-style services, but there's going to be innovation and competition there, and eBay just isn't moving very quickly these days.

the other major trend is that both search and social distribution have substantially eroded eBay's original network effect as a destination for buyers & sellers... now both search (via SEM) and social (via FB & other networks) are also able to acquire & influence buyers.

anyway, i probably rag on eBay a little too much since i used to work there (via PayPal), but they have slowed down on the innovation quite a bit. that used to be offset by them buying innovative services, but that has also slowed down in recent years.


I agree they don't seem to be innovating, but heck, neither is craigslist, and I don't see them going anywhere. I think that until someone else would need to come along with something significantly better /and/ have significant advertising dollars to compete with ebay. (either that or ebay would need to screw up it's reputation system and badly.) I don't think that facebook or any of the other social networks will compete in that arena... the social networks may help in advertising, e.g. driving people to a particular purchase, but I go to ebay to /find/ something, and I don't think facebook is a useful model for that sort of thing.

Sure, you can buy shit from your friends on facebook; I do that without an online social network, through mailing lists and other informal networks. But I don't think that really competes with ebay in any meaningful way.


check out http://payvment.com & http://yardsellr.com

craigslist is not in any great danger, but they also aren't innovating much... and even they too face competition from social platforms eventually if they keep standing still.


as far as I can tell, neither of those allow me to search for 'sv650 shift lever' after I drop my bike.

The whole point of ebay is that I can pay 'some guy wants to get rid of it' prices, and still get exactly what I want, even if what I want is kindof weird.

I am not sure that a social platform is best for selling things; I don't care what you look like, your sexual orientation, or how much you love your dog. I want to know if you will send me the item after I pay for it, and I want to know if the item will be in the condition you said it was in.


[deleted]


while the #'s are a guessing game, the observation that there's a shitload of customer acquisition cost here isn't.

the main point is that lots of [mainstream] users + lots of [mostly offline] businesses are required to really make LBS services worth serious money.

this in turn requires lots of money to scale, and it's my assertion that the current players are wildly under-financed currently to achieve the necessary scale.

anyway, i might indeed be full of sh*t but the post isn't way out of bounds imho. your mileage may vary.


why do you think this will take so much money to scale? you don't think getting businesses to put up 'coupons' can be largely automated? I'm not sure that it's all that much more complicated than selling other ads.

Btw, I do think that you are correct in asserting that location based systems require coupon type discounts to be compelling long term. I'm just suggesting that might be cheaper than you think.


if they were online businesses, maybe it would only be modestly expensive and take 3-5 years to scale... but the market is LOTS of OFFLINE and SMALL businesses, which will take for-fking-EVER to scale organically.

thus, you either need to a) already have lots of users (FB,GOOG,AAPL,TWTR) to motivate businesses to participate, or b) you need to have enough cash to pay them to do so.

ergo, shitload of capital rqd, and/or get bought by bigger player who has users, cash, or both.


how many small, offline businesses participate on Yelp? participating on some location based service seems like it wouldn't be any more difficult.


Yelp may seem like it's pretty dominant, but it's still somewhat sparse even in its most popular metros like SF, NYC, LA. it's very sparse in other less-well known major metros, and smaller towns.

takes time to build a comprehensive, online local search presence... particular one with good social coverage and activity.


is anyone doing better than yelp, when it comes to engaging small, offline businesses?

It's possible that the best way to engage with small offline businesses is to hire a small (okay,maybe medium or large) army of salespeople, and pitch to each business individually. If that it the case, you are absolutely correct. It will take a long time and an incredible amount of money.

However, I think it's possible that someone may come up with a better, cheaper way to do it. I don't know what that better cheaper way is, but I'm not convinced that an army of salespeople is the only solution to that problem.


Lately, a number of my friends who are non-early adopters started signing up for Foursquare. Do they check-in? No.

I bet the only reason they signed up was because of the coverage by the mainstream media which picked up the hype from blogs like Techcrunch (or more specifically MG Siegler).


Those are some awfully strong opinions.

And, makes http://foursquare.grader.com look kind of silly. Oh well, at least I had a good time with it and you just never know.


yeah, i'm probably smoking something on those predictions, but blodget seemed to enjoy the speculation ;)


I didn't say they were wrong opinions, just that they were strong.

You made some good points. My one counter-argument is that folks would have likely argued similar things about twitter back when it first launched. Tiwtter was basically Facebook status updates -- only different.


true, but twitter growth was notably substantial even before people understood why it was diff than FB status.

not sure the popular LBS stuff is growing anywhere near as fast... but it should be.


His prediction about Google buying Twitter and Yelp to take on Facebook made me laugh. Until he said they will "probably still [lose] due to no clue on social"


when we started our location based site launching soon :), we researched current and future competitors: key points we came out with: 1. Facebook absolutely will launch a friend finder (although they'll have privacy problems and they'll have to be careful) so most friend finders will get crushed. 2. most current sites are confusing- don't actually understand what they do within 10 to 30 seconds of looking at the site. Often they do too much that people care minimally about 3. Most location based sites have missed out on some very basic needs that people have. Many seem to be built by hard geeks for other hard geeks. Go out and talk to mainstream users, they just are like wtf? So dave has said what most people may have thought but were not willing to say because of what i think of as the 'twitter' effect'. Its the 'well, it could be another twitter, just that i don't get it yet' thought.

However, the one advantage foursquare etc have got over some poor muppet like me with my $6,000 dollar savings invested in our idea is lots of money and an existing infrastructure. That said, these days, its amazing what you can do with $6,000.


$6,000 dollars and blood, sweat and tears that is


Totally agree, Facebook will win location war hands down.


Pretty interesting predictions, very thought provoking at least.




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