They looked astonishing lame all throughout by constantly having to tell the viewer how glorious and awesome everything was. If they can't just tell us what the feature is and let us be amazed by the feature itself, then whatever they're saying just isn't that great. I don't care how many transistors are in a processor, it's trivia. I don't care what a marvel of engineering the W1 is. I don't even care that they dug out their childhood rock polishers to make the new case shiny.