Yes. "Blame the user" is not an acceptable approach to resolving a problem with even a slight incidence rate. "We don't see that behavior often enough to commit resources to addressing it" is valid, but "they're touching it wrong" isn't when you're making a mass-produced consumer-grade product, especially a product that's meant to be carried to and fro (Apple had to learn this with the iPhone 4 too).
Some people may take pride in carrying their chargers around on special hand pillows to ensure that they are kept pristine over the years, but I personally want my products to work without demanding special accommodation for themselves. I went through 3 chargers in the 4 years I used a MacBook Pro. I didn't mistreat the stuff, I just didn't pamper it.
The answer in this case is pretty obvious, though; Apple knows that an $85 power cable isn't going to cost them any meaningful quantity of customers, and actually the breakage tends to net them $85 extra per year, so they kind of like it. There is no incentive for them to un-plan the planned obsolescence of the charger.
The ridiculous thing about it is the power supply itself is almost an engineering feat unto itself.
In my personal experience, I've owned hundreds or thousands of electrical devices, but to date I've only gotten an electrical shock from my old MacBook Pro's power brick, which was an amazing device in every other way.
The design is defective, and cannot handle the typical stresses that it is subjected to.