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Well yeah, that was basically his argument: propaganda is too effective to be left in the "wrong" hands, so the "right" people better get on it, and quick.

I'm sure it dawned on him that it wouldn't take long until everyone was using it and there would be no discernible difference between the good or bad.

"Power corrupts, absolute power corrupts absolutely."



And the usual reference to Adam Curtis' history of consumerism, based around Edward Bernays: https://www.youtube.com/watch?v=eJ3RzGoQC4s




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