I was inadvertently logged out many times, my CC needed re-inserted many times, there are way too many screens to complete the purchase. I only frequent a couple theaters and they show me irrelevant theaters. I could go on. they were begging me to abandon my cart.
Every click is a lost customer. I could find them $10m in added revenue in 30 minutes.
I chceked the past price and, yes, the stock is back to what was it back in March this year.
https://finance.yahoo.com/quote/RDDT/?guccounter=1
And there were swings close to as big as today since then.
Not really much of news then.
Was there any prior example of a service doing exactly that?